In Digital Marketing, we have several points that we already saw coming and some ideas that will surprise you. So take a look at our top 5 of our favorite trends for 2022.
Most companies do not invest in Artificial Intelligence, many others do not know how to incorporate it, and the largest and most visionary companies have already invested a large sum in the development of their own technology. The truth is that today, Artificial Intelligence is available – to a greater or lesser extent – to help you manage, obtain and analyze valuable information about your company and your customers, precisely to reduce the gap between what happens here and what happens there.
Yes, we spend a lot of time on our laptop or desktop computer. But we’re not the ones we want to reach. Think about how much time your target spends on their mobile: what do they do, what are they looking for and what frustrates them? If you can empathize with that, you’re ready to look at your channels differently and adapt your communication accordingly.
Undoubtedly, your efforts over the last few years have made you think twice about how to leverage your BTL budget. Well, today the answer for many brands lies in the use of Augmented Reality technology to create immersive experiences that keep your audience’s interest in your brand alive. I bet you haven’t deleted Pokémon GO from your cell phone yet.
If even your Community Manager doesn’t understand what you want to say, get used to losing your fear of developing infographics. They are one of the most popular resources of this new year to tell stories and communicate more complex concepts. And always remember that in this sea of advertising and out-of-context ads, your customers will always be more engaged with a coherent and assertive message.
If you have read Zygmunt Bauman’s work, surely you already understand. Liquid planning is nothing more than establishing contingency plans A or B or C, being very assertive in your decisions in the face of crises and unforeseen events and, above all, having the mettle and imagination to maneuver your resources.
Which of these trends fit you? Which of these trends serve to tell a good story about your brand?
